AT&T runs a full-page ad in USA Today congratulating Jordan Spieth for winning The Masters: “When You Win On Golf’s Biggest Stage, The Whole World Applauds” (THE DAILY). Agents say the 21-year-old, who "blew away the elite field," likely "tripled his off-course earnings power" and will make around $25M this year. Spieth is repped by Lagardere's Jay Danzi and has endorsement deals with Under Armour, AT&T, Titleist, Rolex, Perfect Sense Digital, NetJets, Super-Stroke Grips and others. Danzi is expected to "add a couple more deals and cash in on bonuses" (GOLFWORLD.com, 4/13).

Wall Street Journal, above the fold, “Jordan Spieth Takes Masters In Record-Tying Performance” … N.Y. Times, bottom right, “In Record Fashion, A 21-Year-Old Captures Golf’s Green Jacket” … USA Today, top banner, “Spieth Is Masters Record-Maker” … Dallas Morning News, above the fold, “Masterstroke” … Ft. Worth Star-Telegram, center A1, “Texan Shines On Major Stage” … Augusta Chronicle, top of A1, “Lone Star Hero” 

The network morning shows today all recognized Spieth’s record-tying performance at The Masters with reports in the first 18 minutes of their broadcasts. In the shows’ opening segment they teased their reports, with “GMA” using the headline “Move Over Tiger.” “CBS This Morning” went with “Spieth The Truth” and “Today” had “Simply ‘Master’ful!!”

PepsiCo has signed a five-year deal with the NBA, "making it one of the league’s largest sponsors and ending a 29-year relationship between Coke and the NBA." The deal, which takes effect July 1, includes salty snacks and packages rights to the WNBA, NBA D-League and USA Basketball. It covers North America and China. Pepsi will "focus much of its NBA activation on its portfolio of Mountain Dew brands." However, the Aquafina water brand will support the NBA Fit initiative. The NBA also will link with Pepsi’s Brisk "ready-to-drink tea brands" (SPORTSBUSINESS JOURNAL, 4/13 issue).

MLS and the U.S. Soccer Federation have agreed to a multiyear deal with the Coca-Cola Co. The pact is valued in the high-seven to low-eight figures annually, according to an industry source. This marks the first change MLS has had in the soft drink category in its history. Pepsi had held those rights since the league’s inaugural season in '96, but that partnership spanning the league's first 19 years ended with the '14 season.

Per the new deal, which takes effect upon signing, Coca-Cola will be the official partner across the nonalcoholic beverage category for both MLS and USSF. Within MLS, the deal covers both sparkling and water beverages.

St. Louis-based National Car Rental today announced a five-year deal with the MLB Cardinals to become the team’s official car rental partner. Signage featuring National’s logo will be prominently displayed on the right-centerfield wall and on the scoreboard at Busch Stadium, beginning with tonight’s home opener against the Brewers.

The deal, which runs through the '19 season, marks the company’s first foray into sponsorship of an MLB team. National Assistant VP/Marketing Rob Connors said in addition to the Cardinals, the company is in the final stages of signing deals with three other MLB teams, “another one in the Midwest, one on the East Coast and one on the West Coast.”

Texans DE J.J. Watt has signed an endorsement deal for Reebok to "make his on-field shoe, which will go unbranded during games, and to outfit him" during training. Watt announced the deal via social media this morning. Reebok parent company adidas "has the right to put its logo on its endorsers on the field, but Reebok does not." Reebok is "using Watt as one of the faces" of its "Be More Human" marketing campaign (ESPN.com, 4/13).

Paris today "moved a step closer to bidding" for the '24 Games when the city council "approved a resolution in favor of hosting." The bid, which is "likely to receive the final go-ahead from the national government by the end of June," is supported by French President Francois Hollande and Paris Mayor Anne Hidalgo. IOC member Tony Estanguet and French Committee for Int'l Sport President Bernard Lapasset would lead the bid. The infrastructure budget has been estimated at US$4.5B, with operational costs of US$4.8B (AP, 4/13).

PepsiCo's Propel fitness beverage is now Propel Electrolyte Water, and the brand is "gearing up for its biggest marketing campaign in more than seven years." The effort includes TV spots featuring the hit song "Uptown Funk" by Mark Ronson and Bruno Mars. Ads are "set to air on cable networks such as TBS, FX, Bravo, E!, Food Network and ABC Family" starting today. This is Propel's first effort from Minneapolis-based Mono. Spending figures were not disclosed (CHICAGO TRIBUNE, 4/11).

Former Titans GM Floyd Reese starting today will join George Plaster and Willy Daunic on the radio call-in show "Sports Night" on ESPN Radio Nashville 102.5 and 94.9 weekdays from 3:00-6:00pm CT. Reese will replace Darren McFarland, who will launch a new show along with former NFLer Derrick Mason weekdays from noon-3:00pm on 102.5. Reese spent the past six years as Patriots Senior Football Advisor. He spent 37 years in the NFL: "22 in player personnel and 15 as an assistant coach" (Nashville TENNESSEAN, 4/13).

Suspended Vikings RB Adrian Peterson this week could be reinstated by the NFL “from his self-inflicted seven-month exile” following child abuse allegations (Minneapolis STAR TRIBUNE, 4/12).

The Circuit of the Americas reported attendance of more than 120,000 for this past weekend's events, headlined by the MotoGP Red Bull Grand Prix of the Americas (NBCSPORTS.com, 4/12).

The WTA Family Circle Cup last week drew a total of 86,176 fans, “just below last year’s 87,997.” The tournament has averaged 82,786 during its 15 years on Daniel Island in South Carolina (POSTANDCOURIER.com, 4/12).

An estimated 10,000 fans “turned out on a balmy Sunday” for the victory parade celebrating the UConn women’s basketball team’s national championship (HARTFORD COURANT, 4/13).

“I have my basketball money so I’m not worried about my TV money. I golf and fish in the summer so I tell them, ‘If ya’ll fire me, I just get to go golf and fish more. It ain’t going to suck. I can always find a golf course and a great place to fish’” – TNT’s Charles Barkley, on not being afraid to voice his opinion on TV (SI.com, 4/12).

“I was sitting in the bullpen and it was so bright I wasn’t even looking at the catcher. It was more of a distraction than anything” – Triple-A PCL Colorado Springs Sky Sox P Brent Leach, on the pace-of-play clocks at Security Services Field (Colorado Springs GAZETTE, 4/13).

“Every long-term relationship is based on some bedrock principle. … For many people, it’s religion. For some, it may be politics or a particular hobby. In our case, we both hate the Yankees” – Greg Rosenbaum, referring to himself and fellow Single-A Midwest League Dayton Dragons co-Owner Mike Savit (DAYTON DAILY NEWS, 4/13).

“Danny is responsible for me being here” – Hawks coach Mike Budenholzer, who has been nominated as a candidate for the NBA’s Exec of the Year award, praising GM Danny Ferry. Budenholzer has assumed some of GM duties during Ferry's suspension over racially insensitive comments (ESPN.com, 4/12).

The WALL STREET JOURNAL notes, "After years of saying it didn’t make sense to sell an online-only HBO version because the economics of the pay-TV bundle at the time were too good, Time Warner moved last October to begin targeting 'cord-cutters' ... with HBO." The N.Y. TIMES goes with the header, "At The Head Of The Pack, HBO Shows The Way Forward."

SALT LAKE TRIBUNE headline: "Olympics Are No Excuse For NCAA To Exploit Football And Basketball Players."

Also:

• Old Nassau Coliseum is due for rebuilding, but will be missed.
• Tax experts warn fantasy sports players to declare winnings.
• Livestrong continues mission after cutting ties with Lance Armstrong.
• MLB has little choice but to allow live streaming of games.

Corrected: Not surprised #hbonow is working so well when MLBAM is behind it. #GameOfThronesSeason5

— Dan Rayburn (@DanRayburn) April 13, 2015

Left Boston Feb 4. Finally headed back. Never so happy to get up early for a flight. Next stop: Fenway Park.

— Pete Abraham (@PeteAbe) April 13, 2015

I wonder if the guy preaching about Hell in the Augusta National parking lot all week has ever been to the Atlanta airport.

— Michael Rosenberg (@Rosenberg_Mike) April 13, 2015

Jim Nantz' sweet sweet voice lulling me into a beautiful 4 hour slumber. #MastersSunday

— Brooklyn Decker (@BrooklynDecker) April 13, 2015

Seen talk about AD Bowen being a finalist at Cal. Pleased to share he's a Tiger for a long time to come. Great things ahead for all Tigers

— Dr. M. David Rudd (@UofMemphisPres) April 13, 2015

Friday night’s “Final Jeopardy!” category was “Russians.”

“The subtitle of a biography about this early 20th century man is ‘The Saint Who Sinned.’”

During the “Weekend Update” segment on NBC’s “SNL” this weekend, cast member Michael Che reported, “At the Summit of the Americas on Friday, President Obama shook hands with the Cuban President Raul Castro, but don’t get your hopes up for peace because the only time I’ve ever seen a black guy and a Cuban guy shake hands was in the ring before a fight. … Cast member Colin Jost reported, “Golf Digest magazine has created a controversy over a new cover featuring 20-year-old golfer Lexi Thompson posing with only a towel covering her breasts. But before you call them sexist, they did the same thing last month with Arnold Palmer” (“SNL,” NBC, 4/11).

Friday night’s edition of NBC’s “The Tonight Show” featured footage of host Jimmy Fallon attending last Thursday’s Red Sox-Yankees game at Yankee Stadium. Fallon discussed the game, including how Yankees DH Alex Rodriguez “hates” him, his reaction to a foul ball and “chugging” beer (“The Tonight Show,” NBC, 4/10).

“Who was Grigori Rasputin?”