120 Sports To Have Presence On Microsoft's Relaunched MSN

Over-the-top digital video outlet 120 Sports has struck a deal with Microsoft to have a prominent presence on the relaunched MSN portal. 120 Sports will provide live and on-demand video programming to MSN's online and mobile platforms. Microsoft last month relaunched the MSN portal, which reaches more than 425 million global users, with a mobile-focused design that pulls content from more than 1,000 publishers. 120 Sports will be featured within MSN's sports section and supply more than 70 hours of content per week.

The deal adds to a distribution plan for 120 Sports that includes its own website and mobile app and links from its various equity and content partners, including SI, the NHL and MLBAM. 120 Sports President Jason Coyle said, "The integration with Microsoft is yet another step for the 120 Sports brand as we continue to expand our audience and reach more fans.”