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Warriors Set To Debut Latest Ad Campaign Via Muhtayzik-Hoffer

The Warriors today will debut their latest TV ad campaign, and this year's concept is "Dub tales," a series of "Paul Bunyan-esque yarns about the players' superhuman exploits." The team "for the third year in a row" hired Muhtayzik-Hoffer, S.F., to "create a concept for commercials and then shoot them in the Bay Area." The agency won the NBA's best ad at the '12-13 Sports Media Marketing Awards. Fans "will be encouraged to come up with some of their own urban-legend 'Dub tales'" (S.F. CHRONICLE, 10/13).

SBJ Morning Buzzcast: May 7, 2024

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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