MLB is again partnering with People magazine to create "Tribute for Heroes," an editorial-driven initiative that will recognize military veterans and active duty members for their service. Similar to the high-profile "All-Stars Among Us" effort MLB and People ran in '09-10, the pair will take nominations from the public beginning today for military members showing outstanding service. Three finalists from each MLB market will be selected, with 30 final winners honored on field during the July 16 All-Star Game at Citi Field. A website, tributeforheroes.com
, has been created for the effort. People also will feature the winners in the magazine the week of the All-Star Game. The "Tribute for Heroes" initiative is designed in part to raise awareness for Welcome Back Veterans, which aids veterans as they return to civilian life.