Kentucky-Arkansas Hoops Set For CBS MLS Set For Three Days Of CBA Talks NFL Hires Chief Republican Lobbyist Hisense To Invest More In NASCAR Earthquakes To Debut New Stadium MLBAM Launches MLB At Bat Update Classified Advertisements Ovechkin Signs With Fanatics Authentic Weekend Plans With NBC's Jim Bell Fresno State Gets Fresh Start With Bartko
Upcoming Conferences and Events
Sports, Entertainment More Closely Intertwined Than Ever Before
Published April 4, 2013
EA Sports Exec VP Andrew Wilson noted the company put rapper Snoop Dogg in a commercial for its “FIFA” video game franchise last year because “before we had a relationship, he was tweeting about ‘FIFA.’” Additionally, actor Paul Rudd starred with former Ravens LB Ray Lewis in a series of ads for “Madden NFL 13” in part because he actively plays the game.
For more from this year’s World Congress of Sports, read the On The Ground blog, which includes more detailed reports from the sessions, slide shows and other material.