Steve Busby Out As MLB Rangers Voice Rugby League BOD Wants U.S./Canada '25 WC Staples Center Hosting League Of Legends Final 76ers Apologize For Pulling Singer MLB Airing Annual Thank-You Ad Big 12 Nears Decision On Football Title Game Site Tom Gores Purchases $100M L.A. Mansion Canadian Olympic Committee To Invest $37M Media Reacts To 76ers' Anthem Singer Decision NBA Kings Debut Golden 1 Center
Sports, Entertainment More Closely Intertwined Than Ever Before
Published April 4, 2013
EA Sports Exec VP Andrew Wilson noted the company put rapper Snoop Dogg in a commercial for its “FIFA” video game franchise last year because “before we had a relationship, he was tweeting about ‘FIFA.’” Additionally, actor Paul Rudd starred with former Ravens LB Ray Lewis in a series of ads for “Madden NFL 13” in part because he actively plays the game.
For more from this year’s World Congress of Sports, read the On The Ground blog, which includes more detailed reports from the sessions, slide shows and other material.