Game Changers: Female Execs Talk Domestic Violence SunTrust Buys Braves Ballpark Naming Rights Vikings Reinstate Peterson Despite Abuse Charges NFL Hires Cynthia Hogan As DC Lobbyist Red Wings To Unveil Latest Drawings Of New Arena Domestic Violence Hires Seen As Positive For NFL "MNF" Overnight Down Despite Late Win Radisson Suspends Vikings Sponsorship Classified Advertisements Boston Could Have Edge In '24 Bid
Upcoming Conferences and Events
Sports, Entertainment More Closely Intertwined Than Ever Before
Published April 4, 2013
EA Sports Exec VP Andrew Wilson noted the company put rapper Snoop Dogg in a commercial for its “FIFA” video game franchise last year because “before we had a relationship, he was tweeting about ‘FIFA.’” Additionally, actor Paul Rudd starred with former Ravens LB Ray Lewis in a series of ads for “Madden NFL 13” in part because he actively plays the game.
For more from this year’s World Congress of Sports, read the On The Ground blog, which includes more detailed reports from the sessions, slide shows and other material.