Yankees Still Want To Be Under Luxury Tax FIFA Increases World Cup Prize Money Francesa: Simulcast Will Not Go To CBSSN Heat Ink Deal With Mayors Jewelry Stores Stu Jackson Joining NBA TV SiriusXM, NBA Launching New Channel Silva Leaving ATP To Join Federer's Agency Executive Transactions MMF: Autosports And The Fan Experience
Sports, Entertainment More Closely Intertwined Than Ever Before
Published April 4, 2013
EA Sports Exec VP Andrew Wilson noted the company put rapper Snoop Dogg in a commercial for its “FIFA” video game franchise last year because “before we had a relationship, he was tweeting about ‘FIFA.’” Additionally, actor Paul Rudd starred with former Ravens LB Ray Lewis in a series of ads for “Madden NFL 13” in part because he actively plays the game.
For more from this year’s World Congress of Sports, read the On The Ground blog, which includes more detailed reports from the sessions, slide shows and other material.