Steelers' Villanueva Stars In Ad For USAA Octagon Formally Announces Rebrand HBO Moving Production Of "Ballers"? Mercedes-Benz Stadium Adds Scana As Partner Bevacqua Enthused By Response For Ryder Cup NHL Reportedly Set To Launch In-Arena App Chris Evert Places Boca Raton Estate On Market Syracuse Wrapping Up MetLife Stadium Deal LA 2024 Bid Gets $250M Guarantee From State Concerts Expected To Boost U.S. Grand Prix Crowds
Sports, Entertainment More Closely Intertwined Than Ever Before
Published April 4, 2013
EA Sports Exec VP Andrew Wilson noted the company put rapper Snoop Dogg in a commercial for its “FIFA” video game franchise last year because “before we had a relationship, he was tweeting about ‘FIFA.’” Additionally, actor Paul Rudd starred with former Ravens LB Ray Lewis in a series of ads for “Madden NFL 13” in part because he actively plays the game.
For more from this year’s World Congress of Sports, read the On The Ground blog, which includes more detailed reports from the sessions, slide shows and other material.