Goodell Ordered To Testify In Rice Appeal Minneapolis Cannot Halt Use Of "Redskins" Under Armour Sales Up Big In Q3 MLB Makes Presentation To Family Of Frates FXFL Signs Nivea Men As Sponsor McGladrey Extends PGA Tour Sponsorship Teams Show Solidarity With Ottawa NBA Draft Lottery To Get Further Study NBA Creates David Stern Scholarship Polian, Wolf Recommended For HOF
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Sports, Entertainment More Closely Intertwined Than Ever Before
Published April 4, 2013
EA Sports Exec VP Andrew Wilson noted the company put rapper Snoop Dogg in a commercial for its “FIFA” video game franchise last year because “before we had a relationship, he was tweeting about ‘FIFA.’” Additionally, actor Paul Rudd starred with former Ravens LB Ray Lewis in a series of ads for “Madden NFL 13” in part because he actively plays the game.
For more from this year’s World Congress of Sports, read the On The Ground blog, which includes more detailed reports from the sessions, slide shows and other material.