"Misunderstanding" In Credentials For Big Fight "SNL" Tackles Fight, Orioles Game Weekend Hot Reads No Word On Next Year's NFL Draft Site Indy Won't Bid For CFP Title Games For '18-20 Quick Hits Briefs NHL Could Vote On Vegas Team In September Busy Month Begins Today At IMS Churchill Downs Sees Record Handles, Crowds
Upcoming Conferences and Events
Sports, Entertainment More Closely Intertwined Than Ever Before
Published April 4, 2013
EA Sports Exec VP Andrew Wilson noted the company put rapper Snoop Dogg in a commercial for its “FIFA” video game franchise last year because “before we had a relationship, he was tweeting about ‘FIFA.’” Additionally, actor Paul Rudd starred with former Ravens LB Ray Lewis in a series of ads for “Madden NFL 13” in part because he actively plays the game.
For more from this year’s World Congress of Sports, read the On The Ground blog, which includes more detailed reports from the sessions, slide shows and other material.