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Year End

Ever-Changing Landscape: Recapping The Year In Sports Media

The past year in sports media had everything from landmark streaming deals to well-known TV personalities finding new homes. Laid out below are some of the most unforgettable storylines from an eventful year in TV, print, online and OTT channels.

Tirico covered the Ryder Cup for NBC in October after leaving ESPN
EYES FOR ANOTHER: While ESPN in '16 re-signed a number of on-air talents, including Mike Greenberg and Bomani Jones, several notable ESPN personalities took their talents elsewhere. Mainstay Mike Tirico traded in his "Monday Night Football" mic for a chance to cover more golf and football at NBC, while longtime NBA insider Chris Broussard quietly jumped ship to FS1. In a “much debated” move, Skip Bayless also left his partner in crime Stephen A. Smith for a more showcased role at FS1, joining his former ESPN producer, Jamie Horowitz. ESPN itself shook up its "Monday Night Countdown" crew, saying goodbye to Ray Lewis and Cris Carter and adding former NFLers Randy Moss, Matt Hasselbeck and Charles Woodson to its cast. Longtime ESPN exec John Wildhack also left the net to become the new Syracuse AD.

HISTORY IN THE MAKING: Fox reaped the benefits of the Cubs ending a 108-year curse, as this year’s World Series ratings were the best average for the Fall Classic since the Red Sox swept the Cardinals in ’04. Fox’ viewership average for this year’s series was up 60% from the five-game Royals-Mets World Series last year and up 70% from 13.8 million viewers for the seven-game Giants-Royals matchup in ’14. Game 7 itself brought in 40.05 million viewers, the best audience for any MLB game since ’91. Media pundits also praised the analyst work from Alex Rodriguez, who became a breakout star throughout Fox’ postseason coverage, and John Smoltz, who was in the booth for his first World Series with Joe Buck.

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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