SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/December 18, 2013/Marketing and Sponsorship
Toyota Planning 60-Second Super Bowl XLVIII Ad To Highlight New Highlander
Published December 18, 2013
FACEBOOK TO MAKE A PLAY? In N.Y., Claire Atkinson reports Facebook may be "looking to cash in on the Super Bowl with its new auto-play video advertising." The new ad format is set to launch in a test phase tomorrow, though agencies "say Super Bowl Sunday, Feb. 2, was blacked out from future schedules." Mediacom Global Head of Digital Media Investment Vik Kathuria said that Madison Avenue "is thrilled with the development and expects Twitter will be close behind with something similar" (N.Y. POST, 12/18).