NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata Steph Curry Tops In NBA Jersey Sales
SBD/December 18, 2013/Marketing and Sponsorship
Toyota Planning 60-Second Super Bowl XLVIII Ad To Highlight New Highlander
Published December 18, 2013
FACEBOOK TO MAKE A PLAY? In N.Y., Claire Atkinson reports Facebook may be "looking to cash in on the Super Bowl with its new auto-play video advertising." The new ad format is set to launch in a test phase tomorrow, though agencies "say Super Bowl Sunday, Feb. 2, was blacked out from future schedules." Mediacom Global Head of Digital Media Investment Vik Kathuria said that Madison Avenue "is thrilled with the development and expects Twitter will be close behind with something similar" (N.Y. POST, 12/18).