Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY Flacco Stars In Humorous Pepsi, Tostitos Ad Topps Signs Astros SS Carlos Correa Skechers To Title Sponsor L.A. Marathon College Football Players Snag Trademarks Nike Dragged Into Armstrong-Gov't Dispute
SBD/December 18, 2013/Marketing and Sponsorship
Toyota Planning 60-Second Super Bowl XLVIII Ad To Highlight New Highlander
Published December 18, 2013
FACEBOOK TO MAKE A PLAY? In N.Y., Claire Atkinson reports Facebook may be "looking to cash in on the Super Bowl with its new auto-play video advertising." The new ad format is set to launch in a test phase tomorrow, though agencies "say Super Bowl Sunday, Feb. 2, was blacked out from future schedules." Mediacom Global Head of Digital Media Investment Vik Kathuria said that Madison Avenue "is thrilled with the development and expects Twitter will be close behind with something similar" (N.Y. POST, 12/18).