Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Harper Stars In New Gatorade Ad Marketplace Roundup Foot Locker Ad Puts Lillard In Spotlight Blues Ink Four Postseason Presenting Sponsors Bubba Likely To See Sponsorships Grow Marketplace Roundup Adidas Signs Lillard To Massive Shoe Deal Ian Darke Featured In ESPN World Cup Spot
Upcoming Conferences and Events
SBD/December 18, 2013/Marketing and Sponsorship
Toyota Planning 60-Second Super Bowl XLVIII Ad To Highlight New Highlander
Published December 18, 2013
FACEBOOK TO MAKE A PLAY? In N.Y., Claire Atkinson reports Facebook may be "looking to cash in on the Super Bowl with its new auto-play video advertising." The new ad format is set to launch in a test phase tomorrow, though agencies "say Super Bowl Sunday, Feb. 2, was blacked out from future schedules." Mediacom Global Head of Digital Media Investment Vik Kathuria said that Madison Avenue "is thrilled with the development and expects Twitter will be close behind with something similar" (N.Y. POST, 12/18).