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Marketing and Sponsorship

GM Will Return To Super Bowl Advertising As Chevy Plans Several New Model Launches

General Motors is "set to rejoin the ranks of Super Bowl advertisers after making a colorful exit from the big event in 2013," according to Brian Steinberg of VARIETY. Chevrolet will "launch 12 new cars and trucks in the U.S. between mid-2013 and the end of 2014, offering a good reason for an appearance" in Fox' broadcast of Super Bowl XLVIII. GM Cross Brand Communications Manager Ryndee Carney "declined to specify how much ad time the automaker had purchased." Sources said that Fox has been "seeking around $4 million for a 30-second ad in the game." Former GM Global CMO Joel Ewanick in the months leading up to Super Bowl XLVII "publicly railed against the eye-popping cost of advertising in the game." GM is "likely to be just one of many car advertisers" in this year's Super Bowl. Car makers over the past three years have "emerged as perhaps the biggest supporters of the event" (VARIETY.com, 8/23). Carney said that the company "has not finalized its Super Bowl advertising plans." Ford and Chrysler, which both advertised during last year's Super Bowl, said on Friday that they "did not have any announcements regarding intentions" for this year's game (DETROIT NEWS, 8/24). CNBC.com's Paul Eisenstein reported GM also has "decided to test out new opportunities on Facebook, another marketing outlet that Ewanick rejected before he was himself ousted because of a controversy involving costly marketing ties to European soccer" (CNBC.com, 8/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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