Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/December 12, 2013/Marketing and Sponsorship
Published December 12, 2013
'TIS THE SEASON: In N.Y., John DeMarzo noted Nike yesterday released its "Christmas colorways" designs with sneakers bearing the namesakes of NBAers LeBron James, Kobe Bryant and Kevin Durant that will "go on sale Dec. 26 at select retail stores in limited quantities." The LeBron 11 sneaker features "a chilly mint color" taking on "a Christmas green with bold red accents and a frosty translucent outsole." The Kobe 8 System "sheds its skin" with a "bold modern interpretation of aggressive snake scales attached to a translucent mesh shroud." Durant's KD VI "features a Fair Isle style Christmas sweater pattern that incorporates trees, stripes, and his number 35." Christmas plaid "adorns the collar lining, with decorative detail worked into the metallic red Nike Flywire technology upper and a mint green speckled sole" (NYPOST.com, 12/1).
BIGGER IS BETTER: In Portland, Allan Brettman noted local apparel brand Respect Your Universe on Tuesday announced it "will open a flagship store later this month in downtown Seattle's Westlake Center." The company also said that its "near-term expansion plans include an outlet store at an unspecified location in early 2014 and another retail store, also at an unspecified location, opening in the first half of next year." The "expansion blueprint falls in line with plans the company announced in June" when it raised $1.8M (OREGONLIVE.com, 12/11).