SBD/October 26, 2012/Marketing and Sponsorship

Saints-Broncos "SNF" Seen As A Key Ad Platform For Presidential Candidates

"SNF" viewers living in areas that are still considered battleground markets for the presidential election will see an increase in political advertisements this weekend, as media buyers for President Obama and Mitt Romney have stepped up their ad purchases over the past several days. It does not hurt that this Sunday’s Saints-Broncos matchup will be played in Colorado, still considered to be a toss-up state when election day rolls around. Fans watching KUSA-NBC’s coverage in Denver will see six spots: one from Obama, four from Romney and one from Republican PAC American Crossroads. Total cost to the buyers is $236,200. Over the past month, SBJ/SBD reviewed and analyzed more than 5,000 purchase orders, contracts and invoices filed with the FCC by stations in 21 markets covering nine battleground states from Aug. 2 to Oct. 12 -- documents that before a recent FCC mandate were available only by request at station offices. Our findings, published in this week’s SportsBusiness Journal, revealed that of the $13.59M spent during sports telecasts dating back to the Summer Olympics, nearly two-thirds was during NFL coverage.

AD SPEND ON NBC AFFILIATES FOR SUNDAY'S "SNF" AND "FNIA"
CANDIDATE
# OF SPOTS
TIME (MINUTES)
SPEND
Obama
19
12
$193,550
Romney
19
6
$203,750
Republican PACs
8
4
$96,750

MARKET (AFFIL) CANDIDATE
# OF
SPOTS
TIME
(MINUTES)
SPEND
Denver (KUSA) Obama
1
1:00
$60,000
  Romney
4
2:00
$131,200
  Republican PACs
1
0:30
$45,000
Orlando (WESH) Obama
1
0:30
$7,000
  Romney
-
-
-
  Republican PACs
1
0:30
$20,000
Tampa (WFLA) Obama
2
1:00
$13,400
  Romney
-
-
-
West Palm Beach (WPTV) Obama
2
1:30
$9,250
  Romney
2
1:00
$3,650
Jacksonville (WTLV Obama
1
0:30
$2,500
  Romney
1
0:30
$1,600
Winston-Salem (WXII) Obama
1
0:30
$2,200
  Romney
-
-
-
Raleigh (WNCN) Obama
-
-
-
  Romney
-
-
-
  Republican PACs
1
0:30
$2,400
Las Vegas (KSNV) Obama
1
1:00
$20,000
  Romney
1
0:30
$2,400
  Republican PACs
2
1:00
$19,000
Columbus (WCMH) Obama
3
1:30
$12,200
  Romney
NA
NA
NA
  Republican PACs
NA
NA
NA
Cleveland (WKYC) Obama
2
2:00
$48,000
  Romney
-
-
-
  Republican PACs
1
0:30
$4,000
Cincinnati (WLWT) Obama
2
1:00
$4,500
  Romney
-
-
-
Portsmouth (WAVY) Obama
1
1:00
$5,000
  Romney
5
2:30
$20,400
  Republican PACs
1
0:30
$1,800
Milwaukee (WTMJ) Obama
2
1:00
$9,500
  Romney
2
1:00
$9,500
  Republican PACs
1
0:30
$4,550
Miami (WTVJ) Obama
NA
NA
NA
  Romney
4
2:00
$35,000

NOTES: NA = FCC has not posted online the final paperwork for this week for that station.
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