Saints-Broncos "SNF" Seen As A Key Ad Platform For Presidential Candidates

"SNF" viewers living in areas that are still considered battleground markets for the presidential election will see an increase in political advertisements this weekend, as media buyers for President Obama and Mitt Romney have stepped up their ad purchases over the past several days. It does not hurt that this Sunday’s Saints-Broncos matchup will be played in Colorado, still considered to be a toss-up state when election day rolls around. Fans watching KUSA-NBC’s coverage in Denver will see six spots: one from Obama, four from Romney and one from Republican PAC American Crossroads. Total cost to the buyers is $236,200. Over the past month, SBJ/SBD reviewed and analyzed more than 5,000 purchase orders, contracts and invoices filed with the FCC by stations in 21 markets covering nine battleground states from Aug. 2 to Oct. 12 -- documents that before a recent FCC mandate were available only by request at station offices. Our findings, published in this week’s SportsBusiness Journal, revealed that of the $13.59M spent during sports telecasts dating back to the Summer Olympics, nearly two-thirds was during NFL coverage.

AD SPEND ON NBC AFFILIATES FOR SUNDAY'S "SNF" AND "FNIA"
CANDIDATE	# OF SPOTS	TIME (MINUTES)	SPEND
Obama	19	12	$193,550
Romney	19	6	$203,750
Republican PACs	8	4	$96,750

MARKET (AFFIL)	CANDIDATE	# OF SPOTS	TIME (MINUTES)	SPEND
Denver (KUSA)	Obama	1	1:00	$60,000
	Romney	4	2:00	$131,200
	Republican PACs	1	0:30	$45,000
Orlando (WESH)	Obama	1	0:30	$7,000
	Romney	-	-	-
	Republican PACs	1	0:30	$20,000
Tampa (WFLA)	Obama	2	1:00	$13,400
	Romney	-	-	-
West Palm Beach (WPTV)	Obama	2	1:30	$9,250
	Romney	2	1:00	$3,650
Jacksonville (WTLV	Obama	1	0:30	$2,500
	Romney	1	0:30	$1,600
Winston-Salem (WXII)	Obama	1	0:30	$2,200
	Romney	-	-	-
Raleigh (WNCN)	Obama	-	-	-
	Romney	-	-	-
	Republican PACs	1	0:30	$2,400
Las Vegas (KSNV)	Obama	1	1:00	$20,000
	Romney	1	0:30	$2,400
	Republican PACs	2	1:00	$19,000
Columbus (WCMH)	Obama	3	1:30	$12,200
	Romney	NA	NA	NA
	Republican PACs	NA	NA	NA
Cleveland (WKYC)	Obama	2	2:00	$48,000
	Romney	-	-	-
	Republican PACs	1	0:30	$4,000
Cincinnati (WLWT)	Obama	2	1:00	$4,500
	Romney	-	-	-
Portsmouth (WAVY)	Obama	1	1:00	$5,000
	Romney	5	2:30	$20,400
	Republican PACs	1	0:30	$1,800
Milwaukee (WTMJ)	Obama	2	1:00	$9,500
	Romney	2	1:00	$9,500
	Republican PACs	1	0:30	$4,550
Miami (WTVJ)	Obama	NA	NA	NA
	Romney	4	2:00	$35,000

NOTES: NA = FCC has not posted online the final paperwork for this week for that station.