MLB auto sponsor Chevrolet this weekend will light up the Palms Building, located across from Comerica Park, with a digital car-themed projection, part of a comprehensive activation plan for the company. Chevy also is sponsoring the World Series MVP trophy, the Roberto Clemente Award for community service to be presented Sunday, and an LED version of the Tiger's Old English 'D' logo to be illuminated on the towers of General Motors' HQs at Renaissance Center (Eric Fisher, SportsBusiness Journal).
KUNG FU STYLE: USA TODAY’s Lacques & Ortiz notes after Giants 3B Pablo Sandoval's three-home run performance in Game 1 of the World Series on Wednesday, “everyone wanted in on leveraging a piece of the Kung Fu Panda's historic night.” Panda hats, already a “common sight at home games, were again flying out of the team stores -- in black and white, but also orange and black, and pink, as well.” Mini stuffed pandas selling for $15 were “nestled next to official 2012 World Series stuffed animals,” and the panda was “clad in a Giants jersey with ‘Pandoval’ on the back” (USA TODAY, 10/26).
YO QUIERO: YAHOO SPORTS’ David Brown notes when Giants CF Angel Pagan stole second base in Thursday's Game 2, he “activated a Taco Bell promotion that will award a free Doritos Locos Taco to anyone who claims the prize at participating locations next Tuesday from 2 to 6 p.m.” Pagan after the game said, "Actually, bring [a taco] over here. I'm hungry right now" (SPORTS.YAHOO.com, 10/26). Within minutes of Pagan's steal, the chain and promotion held three different top 10 U.S. trending slots on Twitter (Fisher).
CAN YOU HEAR ME NOW? Research firm Joyce Julius & Associates found that AT&T as the naming-rights sponsor of the Giants' ballpark has amassed $39.1M of media exposure value thus far during MLB’s postseason, more than $10M ahead of its World Series counterpart, the Tigers’ Comerica Park. AT&T Park hosted six playoff games and was mentioned by name during 1,851 TV news and highlight programs from Oct. 5-Oct. 22. In addition, AT&T Park was referenced in 14,574 internet articles and 749 print news stories (JJ&A).
