DEALS: Wrenchead.com has agreed to a three-year,
multimillion dollar title sponsorship agreement for SFX
Entertainment's Monster Jam series. The series will now be
called the Wrenchead.com Monster Jam (SFX)....FSN's Jim
Rome, on Tiger Woods' endorsement deal with Buick: "Does
anybody under the age of 150 drive a Buick? The guy's 23.
My mother-in-law rolls around in a Buick. My grandmother
used to drive a Buick. ... Tiger tricks around in a Porsche
and no amount of money is going to get him to roll in a
Buick. No rich 23-year-old would. ... What's next?
Metamusil, to help him with his irregularity? Depends, for
his blatter control problems? Polident, so he can drop his
teeth into a blueberry pie? Buick and Tiger Woods, sorry, I
fail to see the connection" ("Last Word," FSN, 12/16).
A NEW EXPERIENCE? AD AGE's Kate Fitzgerald profiles the
"NFL Experience" and writes, "Although the annual pre-Super
Bowl fan fair is still major league sports' biggest such
event, the gap is narrowing as other sports' fan fairs
mushroom and competition soars among interactive events."
To "keep a step ahead," the NFL is "trying some new
strategies, including taking its act on the road next year
and targeting women and teen-agers more aggressively to seed
future interest in" the NFL (AD AGE, 12/13 issue).
NOTES: IMS officials have "decided against" opening a
themed restaurant in downtown Indianapolis, "in part,
because of timing" (INDIANAPOLIS STAR, 12/17)....Boston
College (BC) is asking companies that sell apparel and other
products bearing BC's name or logo to "disclose the
identities and locations of their factories" or lose their
license." BC spokesperson Jack Dunn said that the move is
"part of BC's effort to ensure that its collegiate
merchandise is produced under "fair labor conditions and not
in sweatshops" (BOSTON HERALD, 12/17)....AD AGE lists its
top "Marketers of the Century": 1) Procter & Gamble; 2)
McDonald's; 3) Coca-Cola; 4) A-B; 5) Nike (AD AGE, 12/13).
