The following is a continuation of Nielsen Sports
Marketing's spotlight series on sponsorships. The first
chart indicates the Top 20 TV sports advertisers in total
expenditures during the third quarter of '99 (July-
September), followed by the Top 10 national estimated
expenditures by sport for the same period (Nielsen Sports).
TOP 20 LEADING TV SPORTS ADVERTISERS
COMPANY TOTAL COMPANY TOTAL
1) Anheuser-Busch $27.0M 11) Procter & Gamble $10.9M
2) Coors Brewing $17.2M 12) M&M/Mars $10.2M
3) Telecom USA $14.4M 13) Burger King $ 9.9M
4) Ford $13.6M 14) Oldsmobile $ 9.7M
5) Miller Brewing $13.1M 15) Charles Schwab $ 9.3M
6) MCI WorldCom $13.0M 16) Visa $ 9.2M
7) Nike $12.7M 17) AT&T $ 9.2M
8) Nissan $12.2M 18) Pepsi-Cola $ 8.7M
9) Ameritrade $11.6M 19) Dodge $ 8.6M
10) MasterCard $11.0M 20) IBM $ 8.2M
TOP 10 NATIONAL ESTIMATED TV EXPENDITURES BY SPORT
SPORT TOTAL CABLE NETWORK SYND.
1) NFL $230.7M $ 31.3M $199.4M $ 0.00
2) Sports Commentary $144.9M $117.2M $ 27.1M $ .6M
3) Motorsports $ 88.8M $ 69.6M $ 19.2M $ 0.00
4) MLB $ 85.5M $ 31.1M $ 54.4M $ 0.00
5) Wrestling $ 72.7M $ 32.1M $ 9.0M $31.5M
6) Golf $ 72.3M $ 1.5M $ 70.9M $ 0.00
7) College Football $ 68.7M $ 17.6M $ 51.1M $ 0.00
8) Pro Tennis $ 66.0M $ 19.4M $ 46.7M $ 0.00
9) Pro Golf $ 49.3M $ 21.6M $ 27.6M $ 0.00
10) Fishing/Hunting $ 15.8M $ 15.8M $ 0.0M $ 0.00
NOTE: Golf represents all golf commentary, pro-ams,
exhibitions and TV previews. Pro Golf represents all in-
event PGA Tour, LPGA Tour and Senior Tour advertising.
