FORE! Nike Marketing Dir Chris Zimmerman, on the Tiger
Woods ad (see THE DAILY, 6/21) featuring him "doing wedge
tricks": "We needed him to keep it going for 30 seconds, but
each time he got to 20, Tiger dropped the ball. He finally
got it on the fourth try, then flipped the ball up and just
hit the hell out of it." Zimmerman said that the ad "has
spurred more talk than any other Nike golf commercial" (SI,
6/28 issue)....Greg Norman's Great White Shark Enterprises
joined with AMP and Macquarie Bank to "develop residential
areas around existing golf courses" (SYDNEY HERALD, 6/25).
MORE NOTES: Stars C Mike Modano has signed a marketing
deal with AZ-based Benjy Robins and BDR Management,
including all aspects of Modano's on- and off-ice marketing
ventures (THE DAILY)....Spurs G Sean Elliott, on the
marketability of Knicks G Allan Houston: "I don't think he
is the Generation X-er that the league is going to these
days. ... I don't think he has carried himself in a sense
where it is, 'Me, me, I, I, look at me.' That is where the
league is going" (CHICAGO TRIBUNE, 6/25)....The New Orleans
Arena has reached a 10-year deal with the LA Coca-Cola
bottling company for exclusive pouring rights at the new
18,500-seat facility. The deal also includes signage, a
suite, Arena Club seats, promotional opportunities and
select event sponsorship (New Orleans Arena).
