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AT THE NBA FINALS, IS SPREE LOOKING TO CATCH SOMEONE'S EYE?

          Latrell Sprewell wore a "different shade of sunglasses
     to practice on Thursday, switching his yellow tint to blue,
     saying he hoped it would spur an eyewear company to hire him
     as an endorser" (Adrian Wojnarowski, Bergen RECORD, 6/18). 
          BUT DOES THE AND 1 SPOT WORK? Miami-based Crispin
     Porter & Bogusky's Jerry Della Femina, the "ad man" behind
     Latrell Sprewell's AND 1 spot, on Sprewell: "He gives the
     most reasonable of interviews.  I'm almost convinced he's
     been coached, that there's a sinister P.R. person behind
     this who's told him, 'Never raise your voice.'  And he's
     good."  In N.Y., Philip Weiss writes that for "many young
     people, blacks especially," the ad, which cost about $80,000
     to produce, is "about rebirth, creativity, colorblindness
     and hard work" (N.Y. OBSERVER, 6/21 issue).  A WALL STREET
     JOURNAL editorial claims that Sprewell is "lucky to be in a
     position where his basketball ability compensates for his
     apparent lack of social skills."  The editorial, addressing
     Sprewell and AND 1 CEO Seth Berger: "It requires no special
     genius to figure out what you can sell teenage boys -- or
     the spin that absolves you from any responsibility.  But
     that doesn't mean the rest of us have to buy it" (WALL ST.
     JOURNAL, 6/18). In DC, Michael Wilbon: "I'm getting a little
     tired of Sprewell, the morality play.  He's neither the
     singular hero of the Knicks' season nor the most villainous
     figure in sports.  He's neither a nightmare nor the American
     dream" (WASHINGTON POST, 6/18).  In UT, Doug Robinson called
     Sprewell the "latest of America's anti-heroes."  Robinson:
     "Americans are suckers; they fall for the villains every
     time, aided by the media" (DESERET NEWS, 6/17).
          

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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