A NEW GENERATION FOR MEADOWLANDS: COKE OUT AFTER 14 YEARS

          PepsiCo has inked a multiyear deal with the NJ Sports &
     Exposition Authority to get exclusive soft drink pouring
     rights and sponsorship at the Meadowlands Sports Complex,
     replacing Coca-Cola.  Pepsi signage and logos will be
     featured on the facilities' scoreboards, concourse and
     concessions, as well as on printed materials and the
     Meadowlands' Web site.  Conversion to Pepsi signage will
     begin at the Continental Airlines Arena at the end of June
     and Giants Stadium by mid-July.  Meadowlands and Monmouth
     Park Racetracks will also change to Pepsi signs (Pepsi). 
     NEWSDAY's Steve Zipay reports that the deal is for seven
     years and "worth more than" $5.2M.  Coke had the rights
     since the Meadowlands opened in '76 (NEWSDAY, 6/18).