EVEN IN OFFSEASON, DOUG FLUTIE STILL A MARKETING HOT SHOT

          Bills QB Doug Flutie will join athletes including Mia
     Hamm, Nomar Garciaparra and Derek Jeter on the Fleet All-
     Star program, a community service initiative.  As part of
     Flutie's one-year agreement with Fleet, he will assist in
     community projects and make personal appearances (Woolf). 
     In Buffalo, Sharon Linstedt reports that Flutie is currently
     shooting a new round of "western-themed" commercials as a
     spokesperson for Rochester-based supermarket Wegmans. 
     Wegmans spokesperson Jo Natale: "All I can tell you is that
     at this very moment he is wearing a cowboy hat and sitting
     on a horse. That's all I can tell you" (BUFFALO NEWS, 4/28).