IS NIKE SET TO PLAY THROUGH ITS ENTITLEMENT OF GOLF TOUR?

          GOLF reports that Nike's title deal with the PGA Tour
     for the Nike Tour ends this year, and Gateway "already has
     made a pitch" to become the Tour's sponsor (GOLF, 5/99).
          MORE MOVES AT NIKE GOLF: GOLFWEB's Ted Johnson reports
     that Nike is "planning on hiring" 70 sales reps for its golf
     division, as Glen Day's win at the MCI Heritage Classic with
     a Nike ball "added some power" to the company's "commitment"
     to the game.  Also, three "well-known" PR specialists have
     also "talked with Nike about a new position," Golf PR
     Manager, which will be filled this summer.  Johnson wrote
     that the "bigger question" within the golf industry is
     whether clubs are in Nike's "future" (GOLFWEB, 4/26).