MARKETPLACE ROUND-UP

          Watch manufacturer Omega ran an ad in today's N.Y.
     TIMES congratulating its "Ambassador," Martina Hingis, on
     winning Wimbledon (N.Y. TIMES, 7/10)....Fila USA has signed
     five-time Olympic speedskating gold medalist Bonnie Blair to
     a multiyear endorsement deal.  Blair will endorse Fila's in-
     line skates, cross-training footwear and casual sports
     products (Fila)....Coca-Cola did not renew its soft-drink
     fountain contract with Planet Hollywood's 36 company-owned
     units, but did sign a deal with Arby's to replace Royal
     Crown at 350 locations.  Pepsi "is expected" to pick up the
     Planet Hollywood account (ATLANTA CONSTITUTION, 7/4)....The
     East Coast Hockey League has signed a long-term agreement
     with KS-based Brian P. Hakan & Associates as the licensing
     agent for ECHL Properties (ECHL)....Roller Hockey
     International's Orlando Jackals are the first team in the
     U.S. to sponsor a NASCAR-sanctioned race -- the NASCAR
     Racing Series' Orlando Jackals 100 July 26 at Volusia
     County, FL, Speedway (ORLANDO BUSINESS JOURNAL, 7/7).