Sports Media

MURDOCH OUT OF RUNNING FOR GLOBAL WORLD CUP RIGHTS

5.16.1996

     Rupert Murdoch's News Corp. has pulled out of the bidding
for the global TV rights to the 2002 and 2006 World Cup finals,
according to FINANCIAL TIMES.  FIFA released a list of final
bidders yesterday:  Cable TV of Hong Kong; a combination of ISL,
FIFA's marketing agency, and German media company Kirch; Cap
Cities/ABC; Swiss-based CWL-Luthi; IMG; and TEAM, the marketing
arm of UEFA, the European football union.  Sources said News
Corp. may have declined to bid because of "skepticism" within
FIFA about the process.  One exec close to the bidding said
members of FIFA's exec committee might oppose the process when
they meet next on May 31 (Jimmy Burns, FINANCIAL TIMES, 5/16).

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