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WHICH ADVERTISERS SPEND THE MOST ON CABLE?
Published March 28, 1995
The current issue of AD AGE examines advertising on cable. The Top 10 companies that advertised on cable in '94, in ranking order: Procter & Gamble, GM, AT&T, Philip Morris, Hasbro, Kellogg, General Mills, Chrysler, MCI and Sears Roebuck. The Top 10 brands advertised on cable in '94 in ranking order: AT&T long distance, McDonald's, MCI long distance, Long John Silver's, Sprint long-distance, Reebok men's footwear, Burger King, American Express, Pringles potato chips, Little Caesars (AD AGE, 3/27 issue). OSCARS STILL CAN'T TOP THE SUPER BOWL: The Oscars last night are the second most expensive regularly scheduled event on network TV after the Super Bowl, which at $1.1M per :30, is "still tops." The Super Bowl delivers "more viewers and is a much more efficient buy in reaching people," and Nielsen estimates for the '94 Super Bowl and Oscars telecasts reveal that the $21.96 cost to "reach every thousand TV households via the Oscars telecast is about a $1 per thousand more expensive than the Super Bowl's CPM of $20.99." The Oscars reach female viewers better, but in order to reach men 18-49, the CPM for the Oscars is more than twice that of past Super Bowls: $74.56/minute vs. $33.88 (Mandeses & Wallenstein, AD AGE, 3/27).