SBD/28/Sponsorships Advertising Marketing

WHICH ADVERTISERS SPEND THE MOST ON CABLE?

     The current issue of AD AGE examines advertising on cable.
The Top 10 companies that advertised on cable in '94, in ranking
order: Procter & Gamble, GM, AT&T, Philip Morris, Hasbro,
Kellogg, General Mills, Chrysler, MCI and Sears Roebuck.  The Top
10 brands advertised on cable in '94 in ranking order: AT&T long
distance, McDonald's, MCI long distance, Long John Silver's,
Sprint long-distance, Reebok men's footwear, Burger King,
American Express, Pringles potato chips, Little Caesars (AD AGE,
3/27 issue).
     OSCARS STILL CAN'T TOP THE SUPER BOWL:  The Oscars last
night are the second most expensive regularly scheduled event on
network TV after the Super Bowl, which at $1.1M per :30, is
"still tops."  The Super Bowl delivers "more viewers and is a
much more efficient buy in reaching people," and Nielsen
estimates for the '94 Super Bowl and Oscars telecasts reveal that
the $21.96 cost to "reach every thousand TV households via the
Oscars telecast is about a $1 per thousand more expensive than
the Super Bowl's CPM of $20.99."  The Oscars reach female viewers
better, but in order to reach men 18-49, the CPM for the Oscars
is more than twice that of past Super Bowls:  $74.56/minute vs.
$33.88 (Mandeses & Wallenstein, AD AGE, 3/27).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug