Sponsorships Advertising Marketing

THE HOTTEST SELLING TEAMS IN THE NFL; APEX TO CONVERSE?

3.28.1995

     While NFL Properties' revenues are divided evenly among allclubs, merchandise sales for the top 10 best-selling teamsaccount for about 70% of the league's $3B in annual merchandisesales.  The Top 10 for a period April 1, 1994 to March 1, 1995,with the previous year's ranking in parentheses (MichaelHiestand, USA TODAY, 3/28):                   1
        Dallas       (1)                6
        N.Y. Giants       (8)   
              2
        San Francisco       (3)            7
        Green Bay       (13)   
              3
        Kansas       City (9)            8
        Carolina       (6)   
              4
        Miami (4)            9
        Minnesota       (16)   
              5
        L.A. Raiders       (2)            10
        Pittsburgh       (12)   
     APEX IS OUT:  Following a series of license violations, NFLPhas stripped "foundering" licensed athletic apparel marketer ApexOne of its Bills sideline affiliation and handed it to rival LogoAthletic.  The deal "begs the question of whether" Logo will nowgo after Bills QB Jim Kelly, currently under contract with Apex.Apex's "long-rumored sale appeared close last week, with Converseemerging as the likely candidate" (BRANDWEEK, 3/27 issue).

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1	Dallas (1)	6	N.Y. Giants (8)
2	San Francisco (3)	7	Green Bay (13)
3	Kansas City (9)	8	Carolina (6)
4	Miami (4)	9	Minnesota (16)
5	L.A. Raiders (2)	10	Pittsburgh (12)