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ESPN Sees Uptick For Orange Bowl Overnight, Decline For Rose Bowl
Published January 2, 2013
Meanwhile, ESPN earned a 6.5 overnight for Florida State’s win over Northern Illinois in the Discover Orange Bowl last night, up 44% from a 4.5 for West Virginia’s rout of Clemson last year, which aired on Jan. 4. The game led ESPN to a primetime win among all nets (broadcast or cable). The New Year’s Day primetime game last year -- Oklahoma State-Stanford in the Tostitos Fiesta Bowl -- earned a 9.0 overnight.