Matt Schiffman

Entering the second year of their partnership broadcasting the NCAA men’s basketball tournament, CBS Sports and Turner Sports are rolling out some new technology and graphics for the games. CBS Sports Exec Producer & VP/Production Harold Bryant said while the broadcast will have the same look as last year,...

Several NASCAR advertisers are planning to debut new creatives that will air during Fox' broadcast of the Daytona 500 Sunday. While some mark the beginning of a season-long campaign, others are scheduled to air only during the Great American Race. ...

ESPN Radio Senior VP & GM MO DAVENPORT has witnessed the evolution of the sports radio industry during his time in the business, all the way up to ESPN's current cross-platform audio initiatives. Davenport recently took some time to explain how social media has affected sports radio...

After Monday’s fifth installment of the Winter Classic, the NHL has clearly established a key event on the New Year calendar, but the question remains how to treat the spectacle going forward. Veteran hockey writers have their thoughts and spoke to THE DAILY about how they believe the event...

Octagon has acquired Alloy Access, expanding its urban and multicultural marketing efforts and rebranding its multicultural division as Octagon Access. Alloy, Access’ holding company, reached out to Octagon when it decided to sell some of its assets. “We started talking about their Access group and it made a...

The IMG Sports Marketing Symposium concluded Thursday with a keynote presenation from theKMco Founder Kenny Miller called, "Fan Engagement: Optimizing Your Social Content Experiences." Miller opened his speech by advising marketers to be fearless experimenters. “You know what you should do -- experiment, try things out, don’t be afraid...

Unilever Marketing Dir of Personal Wash U.S. Rob Candelino kicked off the second day of the IMG Sports Marketing Symposium with a discussion that largely dealt with Dove Men’s “Journey to Comfort” marketing campaign. Candelino explained what the company found in its research that led to the...

One of the major business challenges discussed at the IMG Sports Marketing Symposium’s panel titled, “Futurecast: A Look at the U.S. Hispanic Marketplace and What the Explosive Population Growth Means for Sports Marketing,” was how companies can focus on Hispanics’ passion for sports to effectively promote their products. Coca-Cola...

Much of the discussion in the first panel of IMG’s Sports Marketing Symposium, “Chief Marketing Officers: Navigating the Ever-changing Marketing Landscape,” focused on how to use social media as a cost-effective way to interact with consumers. Scotts Miracle-Gro CMO Jim Lyski said, “Social to me is really...

The WNBA Lynx kick off their ’11 postseason campaign tonight when they host the Silver Stars, and they are getting some support from other pro sports teams in the Twin Cities. The Twins bought 500 tickets for upper-level seats at Target Center in order to allow fans to attend...