Quote of the Day

"Hopefully, no one thinks UPS has an anti-UK bias."
-- UPS Dir of Global Relations Mark Dickens, on the company’s new ad scheduled to run during the NCAA men’s basketball championship showing Christian Laettner’s buzzer beater against Kentucky from ’92. (Louisville COURIER-JOURNAL, 3/15)
Thursday March 15, 2012 Vol. 18 — No. 132 Print This Issue

Top Stories

  • Taking Their Shots

    CBS and Turner are “already about 95% sold out of commercial inventory” for the NCAA men’s basketball tournament, according to Baysinger & Consoli of BROADCASTING & CABLE. The networks, whose sales teams are selling the tournament jointly, have “gotten mid-single-digit price increases over last year," and 30-second spots in the April 2 championship game "have sold for as much as $1.5 million.” Sources said that ads in opening-round games “sold this year at an average price of $90,000 per :30, while spots in the regional finals sold for between $600,000 and $700,000.” Turner Sports Exec VP/Ad Sales & Marketing Jon Diament said, “We are almost sold out. We’ve written a lo ...

  • Special Delivery

    Kentucky fans not happy with UPS' new ad featuring Laettner's memorable shot from '92.

  • Spice Up Your Life

    CBS/Turner link with Red Bee, LiberoVision on tourney coverage upgrades.

  • The Waiting Game

    Bettman says he’s waiting on union for CBA talks to start.

  • Wise Investment

    CNBC to host select NHL playoff games as league is televising all postseason matchups.

  • Calling Reinforcements

    Guber joins Kasten/Magic bid; is Cohen the favorite?

  • Continuing The Trend

    The WNBA Sparks are the latest L.A. team to move their TV rights to Time Warner.

  • Hitting Where It Hurts

    Brees says many “in the dark” on Saints bounty claims.

  • Out Of Luck

    HBO surprisingly shutters “Luck” amid third horse death.

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