10 stories that will define the future of ticketing

The ticketing industry continues to stand as one of the most actively changing segments of the entire sports business. Between the arrival and ascendency of new players to challenge established incumbents, the rise of mobile entry, and advancements in data mining and determining the identity of ticket holders, ticketing in 2018 looks barely like it did even five years ago.

Here are 10 stories to watch as the ticketing industry changes dramatically across sports.

1. The NFL’s new ticketing deals with Ticketmaster and StubHub

2. SeatGeek enters the big four leagues with deals with the New Orleans Saints and Pelicans. Is there more to come?

3. Vivid Seats’ active dealmaking

4. Who will be the new StubHub president?

5. What’s next for MLB’s Ballpark Pass products?

6. Growth of ticket consolidators across sports

7. Arrival of Ticketmaster’s Verified Fan to sports

8. Maturation of minor league sports ticketing

9. Nathan Hubbard’s stealth project

10. AXS blends primary and secondary ticketing

Also: StubHub's top purchased events, highest-priced tickets