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The Rockets are one of AXS’ clients using its FanSight product blending primary and secondary ticketing.
Photo by: GETTY IMAGES |
The traditional lines between primary and secondary ticketing have been eroding for several years through efforts such as Ticketmaster’s TM+ and, more recently, StubHub offering an all-in-one destination for the 76ers with the aid of longtime partner Paciolan. AXS has now thrown its hat into the ring with the arrival of its FanSight product that blends primary and secondary into a single purchase flow combined with advanced, row-by-row seat views.
The offering, roughly a year in development, is being rolled out for several AXS client NBA teams, including the Houston Rockets and Los Angeles Clippers, and will ultimately become the company standard. “For us, it’s all the train tracks coming together,” said Brian Peunic, AXS senior vice president of sports. “We think it’s a big deal to remove as many barriers and allow a fan to purchase in a single flow like this.”
AXS (Los Angeles)
Partners
■ AEG Facilities*
■ Houston Dynamo, Los Angeles Galaxy*, Real Salt Lake
■ Denver Nuggets, Houston Rockets, Los Angeles Clippers, Los Angeles Lakers*, Minnesota Timberwolves
■ Los Angeles Kings*, Vegas Golden Knights
■ WNBA Los Angeles Sparks, Minnesota Lynx
■ Five AHL teams
■ Ford Field
■ Infinite Energy Arena
■ Staples Center*
■ StubHub Center*
■ Target Center
■ Valley View Casino Center*
■ ATP/WTA BNP Paribas Open*
■ College football DXL Frisco Bowl
Source: SportsBusiness Journal research
