50 Most Influential: No. 33 — Jorn Socquet / Marcel Marcondes

Vice President, Marketing Strategy for Core Brands

Anheuser-Busch InBev

CHANGE FROM 2015: -7

U.S. Vice President of Marketing

Anheuser-Busch InBev

CHANGE FROM 2015: NEWCOMER

A-B has forever been the sports industry’s biggest sugar daddy, but these aren’t easy times for America’s top brewer. Marcondes was recently elevated to U.S. vice president of marketing — the fifth U.S. marketing vice president at A-B in the past nine years. Socquet remains as global vice president, marketing strategy for core brands. Bud Light’s market share is slipping in the U.S., so tough decisions on marketing expenditures and tactics lie ahead.

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