What marketers can learn from baseball Sutton Impact: On the elevator Cartoon: Tiger's impact From the Field of Fan Engagement From the Executive Editor: Braves development Case for college athletes as employees Cartoon: Exclusively Indiana Cartoon: Law and order league The life and times of Steve Greenberg Sponsorship and driving social change
Upcoming Conferences and Events
SBJ/March 4-10, 2013/Opinion
Sports properties perform
Published March 4, 2013, Page 24
Meanwhile, key name-brand sports properties consistently perform well on an expanding range of screens — year after year, decade after decade. Given their relative scarcity in the face of increasing consumer and distributor demand, rights fees for these properties will only continue to go up.
Berke is president and CEO of LHB Sports, Entertainment & Media Inc.