Up Next with Rich Luker From The Executive Editor Attitudes toward global sustainability Cartoon: Birds on a wire Sports Media: NFL’s streaming experiment From The Executive Editor: Innovations ‘Moneyball’ approach in marketing Cartoon: King me Athletes and issues of social justice Why the NCAA still matters
SBJ/March 4-10, 2013/Opinion
Sports properties perform
Published March 4, 2013, Page 24
Meanwhile, key name-brand sports properties consistently perform well on an expanding range of screens — year after year, decade after decade. Given their relative scarcity in the face of increasing consumer and distributor demand, rights fees for these properties will only continue to go up.
Berke is president and CEO of LHB Sports, Entertainment & Media Inc.