League to bring U.S. back to velodrome AutoTrader.com renews with NBA Breaking Ground: NHRA looks to Paciolan Nike’s Converse sues 31 companies PowerBar narrows sponsorship focus From the Field of Information Management Roc Nation in acquisition mode End the one-size-fits-all approach How brands can reach the two Brazils Pete D’Alessandro
SBJ/August 6-12, 2012/People and Pop CulturePrint All
The Arizona Diamondbacks named Travis Rockey business intelligence developer.
The Class A South Atlantic League’s Greenville (S.C.) Drive named Levi Palmer manager of ticket operations.
Tod Rosensweig stepped down as vice president of corporate partnerships for the New Orleans Hornets.
The Memphis Grizzlies and FedEx Forum named Toiaya Crawford corporate communications coordinator. Crawford handled event marketing and communications for the Tampa Bay Lightning and the Tampa Bay Times Forum.
Virginia Commonwealth University hired Ed McLaughlin as athletic director. McLaughlin was athletic director at Niagara.
Jacksonville University named Brad Edwards athletic director. Edwards was athletic director at Newberry College.
Steve Dennis will step down as athletic director of Troy University on Sept. 30.
Mid-Ohio Sports Car Course hired Michael Evranian as manager of business development.
The Detriot Lions hired Elizabeth Parkinson as senior vice president of marketing and partnerships. Parkinson was senior vice president of marketing and communications for the Michigan Economic Development Corp.
The Symetra Tour’s Symetra Classic named Mike Fresina tournament director.
The Toronto Maple Leafs hired Steve Staios as player development adviser. Staios was a defenseman for the New York Islanders.
IEG Consulting Group named Michael Wright chief growth officer.
NBC Sports Group named Dan Steir senior vice president of production and senior coordinating producer for NBC Sports and NBC Sports Network. Steir was senior coordinating producer for ESPN.
Fox Sports hired Eddie George and Joey Harrington as analysts for the Fox college football studio team.
NESN hired Joseph Maar as vice president of programming and production and executive producer.
Feldman O'Sullivan Schulte
Outside Television named Christopher Crowley executive producer.
Palace Sports & Entertainment and the Detroit Pistons hired Bob Feller as executive vice president and chief financial officer. Feller was chief financial officer for Scientific Learning.
The Columbus Crew promoted Tyler Hill to season ticket account executive and
Sporting Goods and Apparel
Running shoe company On named Jonathan Cook, John Jeub, Amy Johnson, Jon Madsen, Cyle Sage and Max Smith to its sales force.
The Kay Yow Cancer Fund named Nora Lynn Finch, ACC associate commissioner for women’s basketball operations and senior woman administrator, president and Sherri Coale, Coquese Washington and Carol Stiff to its board of directors, effective Sept. 1.
Tickets.com named Jennifer Zick vice president of business development.
L&S Advisors hired Jonathan Drubner as associate director. Drubner was the head writer and producer for the ESPY Awards and host and producer of “ESPN Road Trip.”
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IMG College goes big in Storrs
Announcing the largest local property deal in IMG College history July 26 in Storrs, Conn. (from left): IMG College regional VP Rex Hough, UConn Alumni Association Executive Director Lisa Lewis, Webster Bank President and COO Jerry Plush, and UConn AD Warde Manuel.
Photo by:STEVE SLADE / UCONN ATHLETICS
French on the New York pitch
At the Ligue de Football Championship at Red Bull Arena (from left): Chris Lencheski, Front Row Marketing Services president; Redha Chibani, Ligue de Football Professionnel international development manager; Sébastien Janodet, Ligue De Football marketing director; match consultant Joe Fraga; and John Dato, Front Row Marketing Services project coordinator. Olympique Lyonnais defeated Montpellier Herault in the July 28 game, the traditional beginning of the French soccer season.
Angels postgame show
The Goo Goo Dolls performed after the Los Angeles Angels’ July 28 game in an event produced by Select Artists Associates. SAA production manager Gary Penington hung with Goo Goo Dolls lead singer John Rzeznik at the show.
Photo by:JOE CASTOR / SELECT ARTISTS ASSOCIATES
The new logo for Glory Foods’ “Race to Feeding America” campaign was unveiled at the Second Harvest Food Bank of Metrolina in Charlotte, where Glory Foods also donated 43,000 pounds of food July 30 to support child hunger efforts.
From left: Dan Charna, vice president of operations for Glory Foods; Lucio Guerrero, vice president of communications for Feeding America; NASCAR Sprint Cup driver David Ragan of Front Row Motorsports; Kay Carter, executive director of Second Harvest Food Bank of Metrolina; and NASCAR Sprint Cup driver David Gilliland, of Front Row Motorsports.
Photo by:GLORY FOODS
RBI luncheon and Selig's big day
MLB Commissioner Bud Selig (center) celebrated his 78th birthday at the 20th Reviving Baseball in Inner Cities (RBI) World Series Welcome Luncheon July 31 at Target Field. He was joined by (from left) longtime Twins player Tony Oliva and hall of famers Paul Molitor, Rod Carew and Bert Blyleven.
Photo by:BRUCE KLUCKHOHN / MLB / TWINS PHOTOS
Attendees toast NHRA Sponsor Summit
NHRA hosted its annual Sponsor Summit at Sonoma, Calif., in late July. From left: Al Rondon, senior marketing manager, Coca-Cola North America; Tom Fredrickson, chief administrative officer and GM, Lucas Oil Products; NHRA President Tom Compton; and Ben Reiling, director of motorsports, Coca-Cola North America.
D.C. United welcomes PSG
At D.C. United’s VIP reception ahead of its international friendly with Paris Saint-Germain of France’s Ligue 1 on July 28 at RFK Stadium (from left): D.C. United coach Ben Olsen, Paris Saint-Germain manager Carlo Ancelotti, D.C. United managing partner Jason Levien and PSG executive Sebastien Wasels. The teams played to a 1-1 draw.
Photo by:TONY QUINN / D.C. UNITED
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P&G's brands pamper Olympic families
U.S. Olympians’ families (including friends and family of swimmer Ryan Lochte, top) got some TLC, plus a chance to watch Games action on the big screen, at the P&G Family Home in London.
Photos by:EAMONN MACCORMACK FOR GETTY IMAGES / P&G
Citi's Every Step of the Way
At the USA House to unveil the “Signature Steps” of Team Citi’s 13 athletes (from left): Citi Chief Brand Officer Dermot Boden; swimmer Cullen Jones; USOC CMO Lisa Baird: NBC swimming analyst Rowdy Gaines; and Ed Skyler, Citi EVP of global public affairs.
Photo by:GETTY IMAGES
Ready to work out
At the July 26 opening of the USOC’s High Performance Training Center (from left): Water polo athlete Tony Azevedo, U.S. men’s basketball coach Mike Krzyzewski, 24 Hour Fitness CMO Bill Quinn, USA Basketball Chairman Jerry Colangelo, 24 Hour Fitness President and CEO Carl Liebert, U.S. women’s basketball coach Geno Auriemma, beach volleyball athlete Kerri Walsh and USOC CMO Lisa Baird.
Photo by:CHRIS GRAYTHEN / GETTY IMAGES FOR 24 HOUR FITNESS
Seeing Beyond Sport
The annual Beyond Sport Summit brought executives from around the globe to London July 23-25 for panels, work sessions and awards related to sports and social change. Above, a panel on “Mobilizing Millions” featured (from left) Michael Lynch, NASCAR managing director of green innovation; Robin Peterson, CEO of the South African Football Association; celebrity chef Jamey Oliver; Paddy Harverson, spokesperson for Prince Charles; and NASCAR CEO and Chairman Brian France. Below: Former British Prime Minister Tony Blair addresses the audience.
Photos by:BEYOND SPORT
Adidas Golf celebrated the re-entrance of golf into the 2016 Summer Games with an exhibition on the River Thames on July 23. Golfers Dustin Johnson (left) and Sergio Garcia flank TaylorMade-Adidas Golf Co. CEO Mark King.
Photo by:ADIDAS GOLF
Golfers Michelle Wie and Greg Norman, both brand ambassadors for Swiss watchmaker Omega, provided star power at the Omega House in Soho on July 31.
Citi Chief Brand Officer Dermot Boden was born in Dublin but moved to London at the age of 4. When he travels around London, he sees the city where he grew up from a different vantage point than most U.S. sponsor executives. He talks about his impressions on how the city is managing the Olympics so far.
Photo by:SHANA WITTENWYLER
What impressed you the most? For the first time in history, the flame left the host country, once it arrived in the country, to go to another. It went to Dublin. That’s incredible.
What are you looking forward to? I’m looking forward to seeing Wimbledon. You get so used to the way the whole thing is managed. It will be interesting, the sacred grass on the center court with people in non-white. It will be interesting to see the subtle branding that’s there for Rolex and others removed.
On the reinvention of east London as an Olympic Park: I said to someone last night there would be little chance of going out there when I lived here. Everything I hear is that there’s a sense they’ve figured out how to manage [the venues] going forward. I am a West Ham United fan. They may take the ground forward. That would be very impressive. The stadium looks great. It seems like a re-energized area. It’s been a tough area. We hope for the best. I hope it isn’t the white elephant that we’ve seen in other cities.
What are you anticipating the legacy to be? The legacy of the Games for Citi is that I hope we have really connected, we’ve connected our brand in a way that people feel like is genuine in supporting people on their journey from ambition to achievement. The legacy of the Games itself is what Lord [Sebastian] Coe expressed: inspiring a generation. If through this Games we get people more interested in sport and the optimism of the opportunity of having a dream and aspiring to get there and getting there is a very proud legacy.