August 6 - 12, 2012 Vol. 15 — No. 16

Top Stories

  • Inside the "new" NBC's Games

    It’s a “new” NBC that is running the Olympics. One filled with longtime Comcast executives who are now managing one of the top global events as rights holders for the first time. They represent a changing of the guard in Olympic media.

  • McDonald's gets kids in the Games

    A new program developed by International Olympic Committee TOP sponsor McDonald’s for the London Games brought more than 200 children to the Olympics and, for the first time, worked out unprecedented access to take them behind the scenes. The ability to walk along the fields of competition did not come easy, as the program was four years in the making.

  • IOC courts Google, Facebook as it eyes social/digital space

    The International Olympic Committee is looking to become the first sports property to land a marketing deal with Google or Facebook. The organization hosted Google Executive Chairman Eric Schmidt last week during the London Games and has worked closely with the company since it launched a YouTube, video-on-demand channel in 2008.

  • NFL stadiums at 10

    Ten years ago, NFL teams in Detroit, Houston, New England and Seattle opened new stadiums. Consider the driving forces behind all four projects, and there are some connections.

  • Want in Churchill’s Mansion? Ask Legends

    Churchill Downs has hired Legends Sales and Marketing to launch a national campaign to sell tickets for The Mansion, a new ultra-premium experience for high-end patrons attending the Kentucky Derby. The Mansion, with 322 ticketed spaces, will take over the sixth floor of the clubhouse, which had served as the media center since 2005.

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