Faces and Places Shiffrin heats up sponsor market First Look podcast: Opening Day and more Raveling ‘an information reservoir’ F1 players accelerate growth in U.S. Instagram expands its student program Plugged In: Amy Trask Venue lockers deliver merch, food SunTrust Park brew steeped in the game Teams to get millions in relocation fees
SBJ/January 16-22, 2012/People and Pop CulturePrint All
The Arizona Diamondbacks named Patrick O’Connell player and media relations manager. O’Connell was assistant director of media relations for the Chicago White Sox. The Diamondbacks also promoted Steve Mullins to vice president of corporate partnerships, Rob Weinheimer to senior director of game operations and multimedia productions, Kenny Farrell to senior director of business strategy and operations, Caleb Jay to senior director of legal affairs and associate general counsel, Casey Wilcox to director of player and media relations, Craig Pozen to director of application development, Ryan Issac to director of baseball operations, Susan Webner to director of minor league administration, Josh Simon to senior manager of ticket operations, Dustin Payne to senior manager of marketing and promotions, Jon Willey to senior manager of multimedia productions, Tiffanie Tallman to corporate partnership services senior account executive, Tim Martin to suite sales manager, Kellie Tarin to staff accountant and administrator, Leslie Farrell to broadcasting and multimedia traffic specialist and Ashley Gilman to ticket operations specialist.
The Chicago White Sox promoted Ray Garcia to media relations manager and named Leni Depoister media services coordinator and Joe Roti media relations coordinator.
The Houston Astros hired Sig Mejdal as director of decision sciences and Stephanie Wilka as coordinator of amateur scouting.
The Kansas City Royals promoted Matthew Schulte to marketing coordinator.
The Seattle Mariners named Jeff Evans assistant director of baseball information and Kelly Munro and Fernando Alcala managers of baseball information.
The St. Louis Cardinals named Dan Kantroviz director of amateur scouting. Kantroviz was coordinator of baseball and international operations for the Oakland Athletics.
The Class AA Southern League’s Pensacola (Fla.) Blue Wahoos named Dr. Juliet DeCampos medical director and Dr. Roger Ostrander associate medical director.
The New Jersey Nets named T.J. Heaney inside sales account manager.
The WNBA’s Atlanta Dream named Peter Canalichio chief executive officer. Canalichio founded Licensing Brands.
The CFL’s Winnipeg Blue Bombers named Garth Buchko president and chief executive officer. Buchko was general manager at CJOB-AM.
The National Lacrosse League’s Minnesota Swarm hired Paul Hutchens as an account executive. Hutchens was a season-ticket sales executive with the Minnesota Vikings.
IMG College named John Cash general manager for the Florida A&M University and Mid-Eastern Athletic Conference properties.
Pac-12 Enterprises named Art Marquez senior vice president of affiliate sales and marketing for the Pac-12 Networks. Marquez was senior vice president of distribution, affiliate sales and marketing for MLB Network.
YES Network promoted Gracie Mercado to director of human resources.
Premiere Networks promoted Don Martin to the newly created position of senior vice president of sports programming.
Infineon Raceway named Colin Monahan marketing coordinator.
Joe Gibbs Racing hired Jeremy Troiano and Maggie Martin as PR reps.
The Detroit Sports Broadcasters Association named Vicki Foley president.
Awards and Boards
Social networking site LockerDome named Jim McKelvey, co-founder of mobile payments device company Square, to its board of directors.
The WNBA’s Atlanta Dream named Lisa Borders to its advisory board.
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Magic tip off All-Star awareness
The NBA, the Orlando Magic, the city of Orlando, and Sprint tipped off NBA All-Star 2012 on Jan. 4 at a special event at Amway Center. From left to right: Orlando Magic dance team members; Craig Sager, Turner Sports; Gail Hunter, NBA senior vice president of events and attractions; Magic CEO Alex Martins; Magic players Jameer Nelson, Dwight Howard and Hedo Turkoglu; Orlando Mayor Buddy Dyer; Magic assistant coach Patrick Ewing; Tim Considine, Sprint director of sports marketing; and Orlando Magic dance team members.
Photo by:NBAE / GETTY IMAGES
A super Supercross bet
Wasserman Media Group Principal Steve Astephen (left) dons an “I Love Bob Walker” T-shirt, making good on a bet with Bob Walker (at right, president of Connexions Sports) that the loser of a charity bout last fall between their respective clients Dave Mirra and Brian Deegan would wear such a shirt at the season-opening AMA Supercross race Jan. 7 at Angel Stadium in Anaheim.
Photo:COURTESY OF BOB WALKER
Miami Heat partners with Tsingtao
The Miami Heat entered into a multiyear partnership with Chinese beermaker Tsingtao. At a press conference last month at AmericanAirlines Arena, from left: Heat CEO Nick Arison: Eric Woolworth, Heat president of business operations; Micky Arison, Heat managing general partner; LeBron James; Ma Ning, Tsingtao vice president of business operations; Dwyane Wade; Tsingtao President Sun Mingbo; Chris Bosh; Heat President Pat Riley; Shane Battier; Wang Kai, Tsingtao vice president of brand management; and head coach Erik Spoelstra.
Photo by:DAVID ALVAREZ / MIAMI HEAT
U.S. gold at Maccabi Games
The U.S. men’s basketball team won a gold medal at the 12th Pan American Maccabi Games in Sao Paulo, Brazil. The U.S. beat Canada 87-70 in the finals. The coaching staff included Barry Neuberger, associate athletic director for sports marketing at Columbia University (front row, second from left); and Steve Rosner, associate head coach of the squad and co-founder and partner at 16W Marketing (fifth from right, holding U.S. flag).
Photo by:MACCABI GAMES
PrimeSport party at Rose Bowl
At PrimeSport’s hospitality party at the Rose Bowl on Jan. 2 is PrimeSport’s Sharyn Outtrim, executive vice president of events, and former NBA player John Salley. PrimeSport is the official hospitality provider and the official fan-to-fan ticket exchange for the Rose Bowl. PrimeSport is also the official hospitality provider for the BCS championship.
Photo by:ILEFTWORD ENTERTAINMENT LLC
Lightning join Tampa Bay Pro-Am family
The Tampa Bay Lightning will host the 2012 Tampa Bay Pro-Am, formerly known as the Outback Steakhouse Pro-Am. The 2012 event will celebrate the tournament’s 25th year, April 9-15, at TPC Tampa Bay. At the announcement, from left: Tampa Bay Lightning CEO Tod Leiweke; Bob Basham, Outback Steakhouse co-founder and co-chairman of the Tampa Bay Pro-Am; Tampa Bay Pro-Am Tournament Director Amy Hawk; Lightning founder Phil Esposito; Chris Sullivan, co-founder of Outback Steakhouse and co-chairman of the pro-am.
Photo by:TAMPA BAY LIGHTNING
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Photo by: DOLLY CLEW
■ An insight: A great sponsorship activation should feel like something that only your brand can do. If you can easily substitute another brand into the activation — especially one of your competitors — start again.
■ An influential person in my career: Karen Earl, chairman of Synergy. I’m privileged to have known Karen for most of my working life and to have worked with her since I joined the business in 1999.
■ An out-of-the-box idea: Don’t think of fans as communities to be managed — think of them as ecosystems to be nurtured.
■ A timeless idea: There are only two sorts of deals: good ones and bad ones.
■ A sports facility: Camp Nou, home of FC Barcelona. Watching a big match there is an unforgettable experience.
■ A naming-rights deal: The O2 in London. Naming rights reimagined as 21st-century marketing, not 20th-century badging.
■ A sports event: London 2012. Fairly top-of-mind right now!
■ A hire: Manchester United hiring — and in the early years staying loyal to — Sir Alex Ferguson.
■ A brand: Apple. Quite simply the brand of our times.
■ A marketing campaign: Since Nike found their soccer voice 10 years ago, watching them evolve their soccer business through a series of consistently brilliant campaigns has been fascinating.
■ A trend: The revolution in sports and entertainment marketing created by social media.
■ An innovation: Real-time and location-based marketing: 2012 will, I suspect, be a breakthrough year.
■ A Twitter user/account: I follow around 200 people, but if I had to single out one it would be Paul Kelso (@pkelso), the Daily Telegraph’s chief sports correspondent, who is consistently intelligent and entertaining.
■ An idea I wish I had thought of: Facebook.
■ A fantasy job: Founder, Time Machines Inc.
What I Like About …
Photo by:GETTY IMAGES
■ Sports media: Nowadays, the ability to customize it.
■ Sports technology: In golf, it’s helping me to improve despite getting older!
■ The future of sports business: The inevitability of improved governance.
■ Sports fans: The humor.
What I’d Like To …
■ See: More of my wife and daughter.
■ Change: The overcommercialization of much of sport in recent years.
■ Change in what I do: Have less competitors!
■ See more in sports: Good governance.
■ See more of in sports business: Marketers.
■ See less of in sports business: Salesmen.
■ See different: An increased emphasis on qualitative research.
■ Eliminate: Rights holders making cut-and-paste pitches to brands without doing any prior research on them as businesses.
What I Don’t Like …
■ In general: Apathy.
■ Pet peeve: Poor spelling and grammar.
■ In business: People who live by rules rather than values.
■ About sports fans: The minority who use their support as an excuse to be anti-social.
What I Like …
■ That would surprise those who know me: I find a lot of sports boring.
■ About myself: I’ve been a non-smoker for over a year now.
■ Heroes: Nelson Mandela, Seve Ballesteros.
■ Players: George Best, Tom Watson, Viv Richards, Roger Federer, Lionel Messi.
■ Team: FC Halifax Town.
■ Olympic sport: Anything Team GB wins a medal in at London 2012.
■ City: New York City.
■ Possession: Wedding ring.
■ Music: I have eclectic tastes but default to Miles Davis.
■ Books: I love Ian Fleming’s James Bond stories. So much better than the Bond movies.
■ Authors: If I had to choose one it would be Charles Dickens.
■ Gadget: Kindle.
■ Trip: We love heading up to the North Norfolk beaches.
■ Concerts: London theater and musicals.
■ Artist: Caravaggio.
■ Food: Sushi.
■ Dessert: Ice cream.
■ Drink: Vodka.
■ Scent: Freshly mown grass.
■ Vacation spot: Miami Beach.
■ Aftershave: Davidoff Cool Water.
■ Singer: David Gilmour.
■ Quote: I’m hoping to hear Jacques Rogge say “This was the greatest Games ever” at the London 2012 Olympics Closing Ceremony in August.