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In-Depth

It’s all about the activation

In-venue. Experiential. Social media. Event. Hospitality. Mobile. Retail.

Marketers have many tools at their disposal to activate their sponsorships.

INTERSPORT
STATE FARM
Brands and agencies discuss how some of their most recent ideas came together and how they developed innovative strategies for reaching consumers.

Chase delivers the rewards

State Farm goes to bat

H&M COMMUNICATIONS
ALISON BROD PR

Comcast connects with Hispanics

Mercedes-Benz hits the social highway

LEADDOG MARKETING GROUP
NIKE 6.0

Coke, NASCAR get the party started

Hugo Boss likes the look

Cisco brings it home

Nike 6.0 throws the ultimate house party

Bigelow makes tea manly through spots

Taco Bell goes mobile with truck, activation

Head & Shoulders reinvents brand

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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