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Marketing and Sponsorship

Marketplace Roundup: Sports Direct Launches 'Timmy' Bear For Rangers Fans

Sports Direct is "launching a new teddy bear aimed at fans" of Scottish Premiership side Rangers, called "Timmy." The white bear is in a blue t-shirt with the Ibrox club’s badge, and is also available for fans of Newcastle United and Portsmouth. Rangers fans have "expressed their disbelief" at the name given to the £9.99 ($13.23) bear. The word "Tim" or "Timmy" is a term used by Celtic supporters to refer to themselves, and is "thought to stem from a Catholic gang" in the early 1900s in Glasgow led by "Tim Malloy" (SCOTSMAN, 10/25).

League of Ireland Premier Division side Derry City announced it will change to adidas playing kits and leisurewear for the next three years. The club partnered with House of Sport, one of the largest adidas suppliers in the U.K. and Ireland. Adidas will provide a range of kit and leisurewear to the club from the '18 season onward (Derry City). 

World Rugby announced Gilbert as the official ball supplier for its premier 15s tournaments, including the men's and women's Rugby World Cups. Gilbert will bring its technical expertise to the game while supplying balls for development programs such as Get Into Rugby (World Rugby). 

National Rugby League side St. George Illawarra Dragons announced XBlades as its official apparel partner on a multi-year deal. XBlades will supply the club's official playing jerseys, shorts and socks, as well as training and off-field apparel (St. George Illawarra). 

The Volvo Ocean Race selected Great Circle-Squid as its marine and race weather provider. It marks the second consecutive time that Great Circle-Squid has been named the official weather provider of the Volvo Ocean Race (Volvo Ocean Race).

La Liga
named Vitaldent the official dental clinic of the top flight and the Spanish second division. The agreement will be effective for the next two seasons. Vitaldent will have a presence at stadiums and in TV commercials (EXPANSIÓN, 10/24).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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