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Marketing and Sponsorship

Nike, Kobe Bryant Travel To Paris To Celebrate Eighth Year Of Brand's Deal With The NBA

Nike hosted basketball training sessions and a "pop-up store" and took Kobe Bryant to Paris to promote the new NBA season and "celebrate its eight-year partnership with the league," according to Gurjit Degun of CAMPAIGN LIVE. The events, organized by Yard, a part of Sid Lee Paris, unveiled a n...

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SBJ Morning Buzzcast: May 30, 2024

All revenue ideas on the table in college sports; the PWHL's next steps; new women's soccer league to launch in Canada and Leeds United lands Red Bull

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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