Menu
Olympics

Organizers Reveal Low Ticket Sales For 2018 PyeongChang Games

Only 22.7% of tickets available for the 2018 PyeongChang Winter Olympic Games "have been purchased so far with little more than five months to go" until the opening ceremony, organizers revealed, according to Nick Butler of INSIDE THE GAMES. The figure is "thought to mark the lowest in recent Winter Olympic history at this stage of preparations." Only 4.85% have been sold in South Korea, even though it was forecast that the host nation will account for 70% of the overall total. The remainder sold so far have been bought by authorized ticket resellers for int'l purchase -- "so are not necessarily yet in the hands of clients planning to attend the Games." The IOC raised "significant concerns about ticket sales during the Coordination Commission inspection visit" which closed on Thursday. It is "worried" that South Korean organizers are "not using the right strategies in order to sell tickets and, despite repeated promises, have not done enough to improve their promotional efforts." A total of 1.18 million tickets are available for the Olympics. It is hoped that 90% of this total "will be sold beforehand." Organizers claim to "remain confident" that the start of the second phase of online sales on Tuesday will "help raise interest in the host nation." A spokesperson said, "Koreans are known to be last-minute buyers so we expect to see an increase in sales in the second phase as the Games get closer." A "similar trait" was recorded before Sochi 2014 and Rio 2016, when "initially poor sales were partially offset by a late boost in the final weeks beforehand" (INSIDE THE GAMES, 8/31).

'FULL CONFIDENCE': In Seoul, Baek Byung-yeul reported IOC Coordination Commission Chair Gunilla Lindberg "gave a pass grade on PyeongChang's readiness for next year's Winter Olympics" on Thursday. Lindberg said, "This visit has given me full confidence that PyeongChang is ready to welcome the world next February." But she also "raised a question over PyeongChang's plan for the use of the venues after the Olympics." Lindberg: "The IOC once again requests the final plans be presented as a priority. This is a concern for us. We are expecting the plans to be ready by the end of November. We have pushed not only PyeongChang but local and national governments to come back with plans for the legacy" (KOREA TIMES, 8/31).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/01/Olympics/PyeongChang-Tickets.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/01/Olympics/PyeongChang-Tickets.aspx

CLOSE