Marketing and Sponsorship

Inter Milan Signs Bwin As Its First Official Betting Partner

8.31.2017

Serie A side Inter Milan signed a partnership deal through '20 with the European sports betting operator bwin. The company will be the club's first official betting partner and top partner. Bwin will provide int'l content, introducing pitchside LED screens that will promote live odds during matches, alternating them with "The Race" campaign, a short promotional film. Bwin's presence will also be felt on the club's social media channels and in its digital space. Inter Milan fans will be able to evaluate the odds presented by bwin, along with statistics for each match and promotions and special offers that are linked to a specific fixture (Inter Milan).

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