Menu
Events and Attractions

China's Esports Industry Continues To Thrive, With 560 Million Playing Games

China's growing esports industry "has seen the number of professional players grow from a mere 50" in '06 to 1,001 in '16, per Unibet data, according to Zen Soo of the SOUTH CHINA MORNING POST. Almost all of Chinese League of Legends team EDward Gaming's eight members "are below the age of 25." According to Esportsearnings.com, a site that tracks prize money, esports players aged between 19 and 24 "tend to win the most prize money, while winnings tend to drop off significantly" for those over 25. EDG's youngest player, Tian "Meiko" Ye, "just turned 19 this year." His parents were "initially resistant" toward his choice to become an esports professional. Tian said, "After they've seen what EDG has achieved, they're much more supportive now of my profession in esports." China's esports growth has also been driven in part by "the country's obsession with games." About 560 million people -- or seven in 10 of the country's online population -- play games in China, according to a report by market intelligence firm Newzoo. China makes up 57% of the global esports audience -- with about 3.5 billion hours of esports videos viewed and 11.1 billion esports streams delivered to the country last year, according to an IHS Markit research report. A total of 23% of China’s gamers are females aged between 10 and 35 years old, whereas in North America and Europe, this demographic counts for only 17% (SCMP, 8/2).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/08/03/Events-and-Attractions/Esports-China.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/08/03/Events-and-Attractions/Esports-China.aspx

CLOSE