Sussex County Cricket Club announced members club Boundless as its new shirt sponsor for this season's T20 Blast competition. Boundless, which helps civil servants and public sector workers, will have its logo displayed on Sussex's new shirt, which was launched on Wednesday (Sussex CCC).
Scottish Premiership side Motherwell announced estate agent McEwan Fraser Legal as its new main sponsor. McEwan Fraser Legal agreed to an initial one-year partnership which will complement its existing agreements with Dundee, Dundee United and Inverness Caledonian Thistle. The company will adorn the front of the club's new home, away and goalkeeper shirts (Motherwell).
Scottish Premiership side Aberdeen extended its sponsorship agreement with drilling tool rental specialist Saltire Energy. The extension confirms Saltire Energy as the official club sponsor until May '19. Saltire's logo will continue to adorn the front of the club's first-team, U20 and youth academy kits (Aberdeen).
Former cricketer Sachin Tendulkar has been unveiled as the face of the Spice Coast Marathon 2017 in Kochi, India, on Nov. 12. The deal has been announced as the race "leverages on the iconic status of the star" among Indians and the "frenzy created" by the recent release of "Sachin: A Billion Dreams," his feature biopic (ASIA SPONSORSHIP NEWS, 6/8).
The U19 Women's Euro 2017 announced supermarket Asda as an official tournament partner. As well as contributing to the Irish FA's "Legacy Programme," the partnership will help support the WU19 UEFA volunteer program (BELFAST LIVE, 6/8).
The FA of Ireland announced hamburger brand Rustlers will become an official sponsor of the Republic of Ireland teams. In addition, Rustlers will become the title sponsor of the Colleges and Universities competitions to be relaunched in September (FAI).
Youth football media brand Copa90 created an online campaign promoting Hyundai's involvement in this year's Confederations Cup ahead of next year's World Cup in Russia. Copa90 created a series of online films to run on YouTube and Facebook, and supported the creative for a dedicated campaign site (Copa90).
