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Marketing and Sponsorship

South African Rugby Names Telecom MTN Headline Sponsor Of Springboks

South Africa-based telecom MTN was on Friday revealed as "the new headline sponsor of the Springboks," according to SPORT24. SA Rugby CEO Jurie Roux said that the three-year deal ushers in a "bright new future for South African rugby." MTN's name debuted on the Springboks' playing jersey on Saturday in Pretoria in the first match of the three-Test series against France. Roux said that the agreement represented a "significant moment for the sport" (SPORT24, 6/9). SA Rugby announced on Friday that Southern Palace Group of Companies signed on as an associate sponsor of the Springboks. The SPG group will be entitled to have its company logo on the left panel of the Springboks' matchday and training shorts (SA Rugby).

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