The 2017 IAAF World Championships appointed Japanese tire company Toyo Tires as a national partner. The appointment forms "part of an increasing commitment to athletics and sporting events by Toyo" (INSIDE THE GAMES, 6/7).
Women's Premier League side Nottingham Forest Ladies announced a major sponsorship deal with PR firm Incorporated London ahead of the new season. Officials described the new deal as one of the "largest in the club's history" and said that the security of the deal will help them put together "ambitious" plans. Incorporated London is also "one of the key sponsors of the men's team" (NOTTINGHAM POST, 6/6).
Juventus unveiled its new home strip for the '17-18 campaign. The club will "begin a new era with a home kit that features the club's new badge." The badge was unveiled in January and "created a storm of criticism with fans furious at the abandoning of their traditional crest" (London DAILY MAIL, 6/7).
Second Bundesliga side
SpVgg Greuther Fürth confirmed German insurance group
BVUK as a new "long-term partner" and its official sleeve sponsor for the '17-18 season. The company's logo will "adorn the sleeve" of the team's playing shirts, and BVUK "will benefit from brand exposure on pitchside LED bands around the club's Sportpark Ronhof Thomas Sommer stadium." According to SPONSORs, the deal is "valued in the low six figures," at around €200,000 ($225,000) for the year (
SOCCEREX, 6/7).
Argentine int'l footballer Paulo Dybala has been announced as global electronics manufacturer Monster's latest brand ambassador. The 23-year-old Juventus forward will be the "face of several marketing campaigns championing Monster's range of headphones" (SOCCEREX, 6/7).
Sportswear brand Kukri Sports announced a three-year partnership with sports travel company Thomas Cook Sport which sees the brand become the "official uniform provider to their staff across the globe." Thomas Cook Sport works with professional sports teams and supporter travel companies, providing a "range of services to allow fans to follow sporting stars and teams across the world" (SPORT INDUSTRY, 6/7).
