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Juventus Unveils New Logo In Milan, Draws Mixed Reaction On Social Media

Juventus unveiled a "bold new club crest that will be officially adopted" in July, according to Callum Davis of the London TELEGRAPH. The "minimalist new design was revealed at a star-studded event" in Milan. Juventus President Andrea Agnelli claimed the logo was "over a year in the making" and is "a symbol of the Juventus way of living." The new design "does away with the vertical black and white stripes inside an oval crest" and is replaced with a monochrome "J" inside half of a white shield. Unimpressed fans on social media "were confused as to what the design was supposed to represent." To many, the badge appeared to be a capital letter "J" set alongside a lowercase "j." Regardless of the "inspiration behind the overhaul, a number of fans were less than impressed" with the result of the "year long" design process. Many "chose to mock the minimalist design on Twitter." French football journalist Philippe Auclair replied to Juventus' official Twitter account to "ask if the announcement was the result of a prank played by Twitter hackers." When one fan confirmed the badge was the "actual new logo," Auclair could not "hide his distaste" (TELEGRAPH, 1/17).

STRIKING RESEMBLANCE: GOAL reported former Swedish tennis player Robin Soderling "took to Twitter to point out an uncanny resemblance between the Italians' new logo and his own." Juventus' new logo "was met with a mixed response on social media when it was launched on Monday" (GOAL, 1/17).

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