Football Analytics Company SciSports Wins Competition To See Tech Become Reality

Football analytics company SciSports won a competition to see its football innovations "become a reality," according to the BBC. The firm, from the Netherlands, uses data to "asses the quality and potential of football players around the world." The statistics are then "used by clubs, managers and the players themselves to help with recruitment and transfers." The firm was among 10 start-ups that "pitched to global sports and tech brands" such as UEFA, adidas, Amazon and Microsoft at the Hype Foundation event. Other ideas "included nano-technology in shirts to measure a player's blood pressure and training aids to develop both professional and grassroots teams." Cardiff University partnered with the Hype Foundation "for the event at the university's business school." Hype CEO Amir Raveh said that the foundation "attracted applications from about 800 start-ups from around the world" (BBC, 6/2).