Marketing and Sponsorship

France's Ligue 1 Signs Three-Year Naming Partnership With Conforama

4.21.2017

The French Professional Football League (LFP) announced a partnership between Ligue 1 and European furniture retail chain Conforama. The company becomes the title sponsor for Ligue 1 for the next three seasons, through ’19-20. Starting with the ’17-18 season, Ligue 1 will be known as Ligue 1 Conforama. LFP Exec Dir Didier Quillot said, “Ligue 1’s media influence will allow Conforama to gain national and international visibility” (LFP). L’ÉQUIPE reported sources said that Conforama will pay a little less than €10M ($10.7M) per year for the naming rights. Ligue 2 started the ’16-17 season with Dominos as its naming sponsor (L’ÉQUIPE, 4/20).

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