French national team partner Crédit Agricole used a pair of “camera glasses” from Snapchat to promote the France-Spain friendly on Tuesday. Crédit Agricole Digital Campaigns Head Julien Vossier said, “The idea was to promote our Escort Kids operation to show what the children see when they enter the pitch.” The digital activation using a pair of glasses “capable of filming and sending videos” was a first for a French brand in sports (SPORTBUZZ BUSINESS, 3/29).
Australian Football League partner
Hostplus renewed its commitment to the league for two years with a partnership that
extends to AFL Women's. The AFL and Hostplus produced a six-part video series that highlights the stories of seven AFLW players (
AFL).
South Africa Rugby announced it appointed FlySafair as the official domestic carrier for the Springboks and SA Rugby. The airline succeeds SAA, whose sponsorship came to an end in December. The partnership was sealed at OR Tambo Int'l Airport on Wednesday (SPORT 24, 3/29).
AFL side GWS Giants announced St. George Bank as a partner for the next two years. The St. George Bank logo will appear on the sleeve of the club's shirt for the '17 and '18 seasons. St. George will also take part in a number of Giants Care community programs (Giants).
AFL side Richmond unveiled United Petroleum as its official match ball partner for at least the next two years. The United Petroleum logo will appear on Richmond's matchday footballs for the club's home games in the '17 and '18 seasons (Richmond).
Insurance firm Prudential Assurance Malaysia Berhad became the latest addition to the sponsorship team of the 2017 Kuala Lumpur 29th Southeast Asia Games and 9th ASEAN Para Games (Kuala Lumpur 2017).
Starting this season, Mexican Baseball League (LMB) club Sultanes de Monterrey's Monterrey Baseball Stadium will have a new name: Mobil Super. The motor oil brand was named a sponsor of Sultanes' home by the club's new owner, Grupo Multimedios (Grupo Multimedios).
