Betting Firm Bwin Appoints BBH Sport As Creative Agency Partner

Betting firm bwin appointed BBH Sport as its creative agency partner "following a competitive pitch run by Oystercatchers," according to Tony Connelly of THE DRUM. The advertising agency's sport division, which it opened three years ago, will be tasked with "developing a universal brand platform that will launch this year across key markets in Europe including Germany, France, Spain, Italy and Belgium." Bwin’s efforts to grow its brand throughout Europe have "largely hinged on its sponsorship dealings over the years with some of the continent’s top football clubs," including Real Madrid, Bayern Munich and AC Milan. The brand is currently a partner of four La Liga teams -- Atlético Madrid, Sevilla, Valencia and Villarreal. Prior to partnering with bwin, BBH’s "most recent work with a betting firm" was its "It's a Ladbroke Life" campaign for Ladbrokes (THE DRUM, 3/29).