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Marketing and Sponsorship

Marketplace Roundup: Rugby League World Cup 2017 Signs Independent Liquor

Rugby League World Cup 2017 named Independent Liquor an official partner of the tournament in New Zealand. Independent Liquor's "Woodstock Bourbon and Cola" brand will receive pouring rights for the spirits category at all RLWC2017 fixtures played in New Zealand. Woodstock will also activate "Woody’s Words of Wisdom" at key games featuring the Kiwis, where spectators are invited to write messages of support (RLWC).

ManU appears to have finalized "the design for the new home shirt." A "grainy picture of a so far unseen" ManU shirt "did the rounds on social media" on Wednesday with suggestions that it will be worn next season. The shirt "suggests a revert back" to the classic "real red" color (London DAILY MAIL, 3/15).

Australian Football League side Richmond named Progressclaim.com a joint-major partner of its Victorian Football League program. The Progressclaim.com logo will appear on the back of the VFL Tigers' home and away jerseys and on the coaches polos. Progressclaim.com signage has also been installed at Punt Road Oval (Richmond).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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