Marketing and Sponsorship

Heineken Renews As Worldwide Partner Of Rugby World Cup 2019

3.3.2017

World Rugby and Heineken announced the beer company renewed as a worldwide partner for Rugby World Cup 2019 in Japan. Under the wide-ranging deal that will extend Heineken's association with rugby's showcase event to 24 years, the company will also become an official partner of Women's Rugby World Cup 2017 and an official sponsor of the World Rugby Awards 2017 in Monaco on Nov. 26. Heineken released a short film that features ambassador and rugby player Scott Quinnell sharing his Rugby Wold Cup memories. Heineken follows Emirates in renewing as a Rugby World Cup 2019 worldwide partner and camera brand Canon as an official sponsor (World Rugby).

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