Building Materials Firm BTP Altrad To Be Jersey Sponsor Of French Rugby Team

Building materials firm BTP Altrad “will be the jersey sponsor” for the French national rugby team, according to L’ÉQUIPE. The company, chaired by Top14 side Montpellier President Mohed Altrad, “will be the first private enterprise (outside a kit provider) to be present on the shirt of Les Bleus.” Until now, the French team wore the hashtag #France2023 to support the country’s candidature to host the 2023 Rugby World Cup. An association “between the hashtag and the Altrad group logo is envisioned.” The new jersey will be “unveiled on March 11,” when France plays Italy in the Six Nations tournament (L’ÉQUIPE, 3/1).