Marketing and Sponsorship

Hisense Becomes Official Electronics Partner Of Super Rugby Side Lions

2.6.2017

TV and mobile handset maker Hisense South Africa signed a deal "to become the official electronics partner" of South African Super Rugby side Lions, according to BUSINESS TECH. The sponsorship "stretches across" the 2017 Super Rugby and Currie Cup competitions, with the Hisense logo appearing on the right shoulder of the Emirates Lions and Xerox Golden Lions kits. Hisense "also receives exclusive signage rights within Emirates Airline Park." As part of the sponsorship, the global electronics company "will provide the latest electronic devices, including ULED televisions, all around Emirates Airline Park" (BUSINESS TECH, 2/3).

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